Caltex wanted to start becoming relevant to its next generation of drivers. The idea was to start building a relationship with them even before they had fuel on their mind.
Kult created ‘Fuel My City’ - a platform to open up their city to young people, get them excited to go out, explore and discover.
Leveraging on 40 Social Media Influencers across 5 SEA markets, we invited them to go on a 1-day journey across their city to capture their experience through photography and film. Using hashtags #fuelmycity and #Caltex, the influencers shared their content with the intent to encourage followers to take on the same journey, share their thoughts and photos that show a unique side to their city.
March 2015