We create and curate immersive experiences where art, culture and technology meet.
We’ve got creative solutions in the form of whatever works best. Events, exhibitions, social media, gamification…
You name it, we got you.
We’ve created loads of AR filters — selfies, back camera, image tracking — for all sort of clients, and for ourselves.
These filters are created on SparkAR, hosted on Facebook and useable either on Facebook or Instagram.
Our most popular filter has over 10,000 interactions.
Singapore Chinese Cultural Centre approached us to conceptualise, curate and execute the ART portion of their REMIX Festival - a festival intended to engage youth about Chinese culture. We created 2 experiences:
HAW PAR VILLA REMIX.
We engaged 6 diverse artists to create shrine-like installations with a modern interpretation of Haw Par Villa’s stories and lessons on Chinese values. The exhibition experience was multi-sensory in nature — showcasing a tactile installation, 3D modelling, projection mapping, and a motorised installation.
MYTHOLOGY: THE REMIX.
We curated an art exhibition featuring 20 digital artists. The brief was to pick a different mythological character or story, with a modern interpretation. One artwork portrayed Yue Lao the God of Marriage and Love governing Tinder swipes, and others had equally compelling interpretations.
What we did:
Concept
Art Direction
Curation
Event Management
Event Key Visual
1,200 people showed up over 3 days.
As programme partners for Singapore Writers Festival Singapore, our pals from NAC tasked us to create a pop-up exhibition based on 2019’s theme: A Language of Our Own.
We co-created an exhibition with our friends from Fellow called Text Talk, chronicling our relationship with language told through texting-inspired interactive installations.
#1 - OPENING SYMPHONY.
Visitors could make their own chaotic music with iconic text alert sounds from IRC to Nokia and iMessage through an installation that utilised webcam tracking technology and reacted to movement.
#2 - SECRET LIFE OF EMOJI.
Emojis come with connotations, that some may not be aware of. With the use of an arcade machine, we decoded youth speak emojis with the press of a button. Hilarious.
#3 - AFTER DARK.
A voyeuristic peek into the more heartwarming side of texting. Visitors were encouraged to touch a cold metal platform with their warm hands, which activated deeply personal text conversations from real people. A touch reactive installation.
#4 - SYSTEM OVERLOAD
Texting in 2019 is EXHAUSTING. The AR filter we developed showcased today’s overwhelming texting reality, where there’s a different app for different categories of people in your life - from colleagues, to family and lovers.
#5 - POLLING STATION.
An old school touch - visitors were encouraged to leave their mark with stickers, by answering questions about their texting habits, segmented by age group. This served as a visual infographic for visitors throughout the exhibition.
The exhibition was held at Arts House from 1 - 10 November.
What we did:
Conceptualising
Creation
Tech
Copywriting
Key Visual
Leica approached us to create a strong concept-to-execution event experience for their second installment of Leica Playground - a lifestyle event for Leica camera lovers. In particular, Leica wanted to reach out to a younger demographic while still remaining relevant and relatable to their existing demographics.
We came up with the concept of Observation, closely related to Leica’s legendary status on capturing unique moments. Through various activities, visitors were encouraged to live in the moment, and explore Leica Playground with their camera out.
Intended to intrigue and immerse, the programming included: pre-registered workshops, panel sessions, an AR treasure hunt, sponsor booths and activities, F&B, a live band and DJ, a photography exhibition, a glamping showcase experience, an instant camera roaming activity and art installations.
The event ran for 1 day, on 5 October 2019 with fully booked workshops and upwards of 1,000 people in attendance.
What we did:
Concept
Art direction
Tech
Key Visual & marketing collaterals
Event Management
We got a call from McDonald’s themselves to create an arcade game and AR filters as part of the launch of their new app with a focus on personalised deals based on users’ frequent orders.
We connected with our pals from DEPT and developed the game McDonald’s Deal Run where players navigate through an isometric Singapore-inspired cityscape complete with neighbourhood parks, HDB blocks and of course, McDonald’s outlets at every corner. Players could choose between 4 vehicles (skateboard, PMD, SUV, Car) and characters — each representing a very real and different McDonald’s demographic. The aim? To collect as many deals as possible within 3 minutes, unlocking power-ups along the way. The game was then developed into a web-friendly version for mobile play. As part of the app launch festivities, the arcade machines were also housed in trucks stationed around Central Singapore.
Within the app itself, we developed 3 AR filters - Happy Wheels, Happy Deals and Happy Meals. Our personal favourite, Happy Meals, was an AR game where players would have to catch as many McDonald’s menu items with their mouths.
What we did:
Art direction
Tech
Game development (with DEPT)
Project Management
Resorts World Sentosa invited us to be part of SEA Aquarium’s Ocean Fest 2019, themed The Noisy Ocean. Kult created 1 installation in a line-up of other interactive installations that aimed to educate and entertain visitors about the sounds of the ocean.
Good vibrations! Titled Ocean in Motion, visitors were encouraged to hit sea creature-shaped buttons and watch as illustrated animations do back flips across the screen complete with sounds of pleasure. We got artist Mithra Jeevanathan to illustrate characters and hand-paint wooden panels, animator Prashanti Aswani to bring the characters to life, and Loh Jian Hui completed the experience by programming each action to a button.
We also enlisted artists Taketo Kobayashi and Junichiro Horikawa to design some sick 3D corals up for display with the help of our printing sponsor Mimaki Printing.
The installation remained at S.E.A Aquarium for over a month, with approximately 300k visitors.
What we did:
Concept
Artist Management
Fabrication
Key Visual
With the Singapore Art Museum set to close for upgrading works, we were approached to help throw a kickass farewell party. Taking over SAM at 8Q, we filled its rooms with deconstructed graffiti, interactive theatre and projections, and far more, even bringing live music into the building for the first time ever.
We wanted to broaden Singaporeans’ horizons on contemporary art through representing scenes and subcultures that are rarely seen in the mainstream, and leave visitors anticipating not only the re-opening of the Singapore Art Museum, but also the future of the local arts scene.
The creatives we picked often worked across multiple mediums and subcultures: such as photographer Christopher Sim who documents his friends in the indie music scene, Chong Wah who works with street art and illustrations, and new media artist Haikel who works with augmented reality and kinetic technology. We also brought back the works of Howie Kim, Ravi Manthovani and Dude Studios, which we featured a few weeks earlier at On the Stranger Side of Things, a one-day event also held at SAM at 8Q. Other creatives we included were creative agency Sproud, anonymous duo JOE. and theatre group Patch & Punnet. Together, these creatives were emblematic of the possibilities of artistic expression, hinting at an incredibly exciting future for art in Singapore.
The event was held over 1-3 February 2019.
What we did:
Concept
Event Management
Artist Management
A Sign of the Times is the second iteration of Kult’s country-specific exhibitions From the Streets, which comments on the quintessential role urban art plays in defining modern society. While Vol. 1 brought in graffiti and urban art from Manila, Visayas and Mindanao in The Philippines, this edition targets Singapore - with a focus on the urban community’s response to living in a state where rebellion, a trait so essential to street culture, is punishable by law.
We reached out to over 40 hand-picked creatives from the urban creative community with instructional metal signs commonly seen on our streets. Through this exhibition, we had three aims: to demonstrate the creativity of individual artists, to explore this exercise as a social experiment, and to create works born from and made for a Singapore context. Faithful to Singapore’s notorious reputation for its strict regulations, we made sure the street signs we chose were in a negative tone.
The exhibition happened as part of the Aliwal Urban Art Festival, which itself celebrates street culture. We mounted signs on metal poles - not unlike actual street signs - and displayed them in an open carpark. Props were also brought in if needed - for example Trase One’s piece was displayed on the very bicycle that featured as the work’s key subject matter.
To rebel against street signs - the very instruments employed by the state to exercise its power - feels almost profane in a place like Singapore, yet this exhibition proves that individual voices still thrive in our arts scene.
What we did:
Concept
Artist Management
Event Management
Key Visual
Kult collaborated with the Ministry of Culture, Community and Youth (MCCY) to create a museum-themed mobile escape room. Individual participants collaborated in teams to solve the mystery of a missing artwork from Kult Museum, in the style of a treasure-hunt type gameplay.
The premise of the escape room? Chris Chai’s artwork has been stolen, and players’ task is to find it. Only when all the clues are cracked will the painting be revealed. The Kult Museum space was decorated by artworks from Joseph Chiang, Bart Bros, A1one, Ashton Lim, Reza Hasni, Tind Silkscreen, Ravi Mathovani and Deborah Emmanuel.
Apart from the escape room experience, which visitors could either sign up in advance for or walk-in to participate, fringe activities during weekends complemented the narrative of the stolen painting. Notably, game stations enabled visitors to find out who stole the missing artwork from Kult Museum.
One highlight of the fringe activities is a motion reactive game created by Ravi Manthovani and Dude Studios. Four players have to run together on the spot to pursue the thief - if anyone stops running, the game resets itself. The importance of teamwork and coordination echoes the main theme of the escape room experience - collaborate in order to conquer.
Other stations featured artwork and programming by Ravi Manthovani and The Department respectively.
Between 26 January and 17 February, the escape room made pit stops across Singapore at Plaza Singapura, Raffles City, Hillion Mall and Our Tampines Hub.
What we did:
Concept
Event Management
Fabrication
Art direction
Tech
For Singapore Art Week, some intergalactic portals were opened at the Singapore Art Museum (SAM). This was the central concept of Kult’s programming at SAM’s Community Carnival, which aimed to engage with new audiences beyond the art savvy crowd. With a focus on technology and immersive experiences, we brought artists together to create three strange worlds that brought in augmented reality (AR), interactive projections and participative theatre.
Kult worked closely with Dude Studios, a programming collective, and commissioned artists Howie Kim and Ravi Manthovani to co-create two experiences: Emoji Land and Isle of Good Deeds respectively. Emoji Land allows visitors to embark on a quest, at the end of which a three-dimensional Emoji Castle can be activated through the scanning of a QR code. By bringing together Howie Kim’s two-dimensional surrealist work with Dude Studio’s AR technology, both parties’ respective practices were also expanded into a new medium. Isle of Good Deeds gave visitors the power to cool down our planet through engaging with a projected animation. The climate change theme was chosen for its relatability and importance, and the interactive element of this installation is also a new element in artist Ravi Manthovani’s digital art oeuvre.
The last world we created was centred around a live theatre performance by Patch and Punnet, a young group of creatives. We invited Zxerokool to animate his digital artwork, Garden of Internet Delights, to serve as a backdrop to the performance. Since we used Zxerokool’s work to set the tone of the entire experience, it also became the name of this particular portal.
These three worlds were tied together by an experience at the plaza of SAM at 8Q, which we conceptualised as an AR portal home base. A collage of the three worlds introduced visitors to Kult, and scanning QR codes on a large directional signage activated animations, sound clips and hints to the adventures within each portal.
HUGO approached Kult to conceptualise and execute a media event to create hype & act as the first ever touchpoint of the HUGO brand in Singapore. We were tasked to accurately portray the identity of HUGO, differentiating it from BOSS in conjunction with the impending launch of HUGO’s Spring Summer 19 MIXMASTERS collection.
Inspired by the collection’s proposition of urban contrasts, creative energy in music & Berlin-influenced elements, we conceptualised an event using industrial elements, with an underlying Berlin 90s underground rave party look & feel. This included artistic street elements such as a wheat pasted photo wall, a Milch Bar serving sweets & bites, a vintage TV wall featuring HUGO runway shows and old rave parties, a graffiti mural by Didier Jaba Mathieu & projected animation by Matthew Ryan Lee.
The event happened on 19 October 2018.
What we did:
Concept
Fabrication
Art direction
Project Management
Themed around the idea of “getting ready”, ALDO launched a new sneaker line - the Mx3 Core & Mx3 Artist Series in early September 2018. Working with Kult, a younger, edgier audience partook in the launch - essentially a showcase of visual artworks, sneakers and elements of augmented reality and projection mapping.
Months leading up to the launch, we spearheaded Step In, Up & Out - an arts mentorship programme. Five budding young creators in the fields of Bartistry, Graffiti, Photography, Moving- Image Making & Music were hand-picked to receive guidance from mentors established in their respective fields.
The pairs spent three weeks conceptualising and creating around the theme of “getting ready”, and then worked with Kult to present their works in an exhibition setting. On the opening night of the show, mentees stepped out into the real world, presenting their learnings and experiments from the mentorship. Bespoke cocktails were served while grooving to live music with visual effects. A Graffiti mural schooled you on feminism, while the photography display left you questioning ‘what next?’.
On top of that, we engaged up-and-coming new media artists Izzul Jumaat to create a Projection Mapping installation. Utilising an arcade machine with a plain white sneaker front and centre, animations of five Mx3 Artist Series sneakers were projected, creating a beautifully spine-tingling narrative of intense transformation, art, and sneakers. We also created an Augmented Reality activity allowing fans to digitally try on the newly launched sneakers in different colours.
The exhibition ran from 6 - 9 September 2018.
What we did:
Concept
Event Management
Fabrication
Artist Management
Social Media
Art direction
Content creation
Tech
For SAM’s Night Festival 2018, we pimped up the courtyard transforming it into Planet K: a fictional planet inspired by Dune, a Sci-Fi novel by Frank Herbert. Decked up with interactive activity stations, visitors got to collect and take home a travel journal of their odyssey.
A feast for all the senses - visitors partook in activities such as marbling, silkscreening, stickering and colouring on top of a spectacular digital sound-interactive display. In just 4 hours, Planet K’s inhabitant count was a burgeoning 3,000.
What we did:
Concept
Event Management
Content creation
Art direction
Tech
Tribal, MCCY, Kult and a curated pool of artists, motivated by the spirit of National Day, created a series of merchandise around the topical idea of “A Nation Divided”.
The insight MCCY dug into was that Singaporeans are quite a resolute bunch when it comes to the things they like and dislike, and often pick a side and stick to it.
Analysing this, Kult worked with three local artists, Claudius Keng, EBAO and Moon Malek to visually represent this idea and allow it to relate to a variety of scenarios, and therefore to Singaporeans. The designs were turned into T-shirts that were given to winners of an MCCY-championed Instagram contest leading up to August 9 2018.
What we did:
Concept
Artist Management
Production
Kult worked with Dulux Singapore for a visually arresting way to launch their 'Brilliant White' paint into a hands-free, clean and smart affair.
The facade of Emily Hill’s white 18th-century house was transformed into a canvas for the evening with a digital sound-reactive installation demonstrating the pristine effects of Dulux paint. An animation on loop splattered coloured paint, smeared dirt and the like onto the building.
Partners that went up to the microphone provided could blow into it, and Dulux’s Brilliant White would splat onto the screen, clearing all of the underneath.
Another means of engagement was a kinetic installation featuring a living room complete with various colours of paint, inviting people to use their hands to “wipe” the paint away, revealing a Brilliant White shade.
RSH - Keeps You Running
Sports retail outlet Royal Sporting House (RSH) was looking for a fresh way to communicate their campaigns, veering away from the usual tactical driven messaging.
Keep You Running (Mar 2018)
RSH launched a running shoe promotion in their stores where customers can trade in their old running shoes for a SGD 40 voucher off any in-store running footwear.
The studio engaged Malaysian-based digital artist Orkibal, known for his offbeat style and quirky characters, to visualise the insides of an imaginary shoe-recycling factory, showing the process of how old shoes transform into new ones.
Orkibal’s colourful interpretation was translated into several in-house collaterals, including hanging mobiles, lightboxes and sensormatic board covers.
The Great Singapore Sale (May 2018)
The Great Singapore Sale, a highlight on the retail calendar, was a prime period to resonate with RSH’s target audience. With an inspiring manifesto and dynamic animations by Indonesia-based new media artist and graphic designer Ravi Manthovani, Kult pumped up the energy in the stores.
CrossFit Enduro (Jun 2018)
RSH are the principal supporters of sports brand Reebok in Singapore, providing logistical and marketing support to Reebok CrossFit specialists and promoters. Kult was briefed to produce a backdrop for a CrossFit gym that reflects the catharsis of a workout. Thai artist Tikkywow was engaged to create the visual and the result was a colourful graphic that served as an inspiration point for CrossFit-ers.
MAKNA (National Cancer Council Malaysia) approached Kult to create exhibition booths for their NPO Forum and Fair. The brief was that the booths should each be able to tell a clear and compelling story of the 75 NPOs and the benefits they deliver. They also wanted the booths to break away from the typical booth design.
Kult tapped into the rich Malaysian street art talent by bringing together the five street artists Black (Fritilldea), Cloakwork, Katun, Kenji & Snozze to mentor young, new and exciting artists from Kuala Lumpur to create visuals that will be applied across the booth panels.
The teams were divided according to four clusters: Education, Environment, Health and Welfare.
Over four months, the artists came together and produced vibrant but distinct visuals that communicated the unique stories of the various NPO clusters. The result was a stunning fair set up that was seen by over 10,000 visitors. Every piece of art was taken away by the NPOs for their future use.
November 2017
Singapore Art Museum reached out to Kult to propose, conceptualise and execute programming at the atrium as part of the Singapore Night Festival 2017 at SAM to:
- Raise BBB precinct’s profile as an arts district
- Engage and immerse target audience in the arts
- Reinforce SAM’s position in contemporary art scene in Singapore
We proposed the theme “Colors of the Multiverse” featuring different versions of the universe represented by a myriad of colors and elements.
Visitors were treated to a visual extravaganza through Live Art Painting and hands on Silkscreening and Textured Rubbing activities based on the colour and element themes. A series of digital interactive media was also something the audience, through touch, sound and movement.
August 2017
Kult was tasked by the iconic nightclub to refresh the creative direction of the marketing collaterals of it’s key parties in efforts to remind its audience of its stance as an early adopter that is always at the forefront of trends.
We proposed a renewed visual direction for nights Fresh, One Dance, Sessions, Suits and TGIW. The visuals were specific to the distinct personality of each night and all offered an energy unlike anything in the local scene, yet comparable on a global scale.
Animations were also introduced for nights One Dance and TGIW to further bring home the idea of dynamism and forward-thinking.
August - December 2017
May 2017
Kult Studio & Gallery collaborated with local production house, Design & Print International (DPi), to launch a new merchandise collection.
Kult Kollab translates art from street artists around the world into wearables, pushing the boundaries of art and fashion. The launch took place as part of Multiply: A Majestic Playground at the New Majestic Hotel.
Kult Kollab dares the masses to be bold, allowing themselves to break free from their comfort zones and wear their [he]art on their sleeves.
In the spirit of constantly looking to explore expressing art in different mediums beyond a canvas or print, the idea of wearable art came about. This collection aimed to be the enabler for the fire in all of us, no matter how small the spark.
Kult decided to select pieces that had bold colours and imagery that really pops out. The art needed to be the first thing one spots in a crowded space.
SHINE Youth Festival, by the National Youth Council, is a celebration of the abundant talent that young people in Singapore possess.
On this day, they get a chance to showcase their creativity under the mentorship of highly talented artists. This 3-day event was held in the heart of Orchard Road and included music, dance, art, sports and more.
Kult was invited by Urban Artery, organisers of the event, to curate the entire visual arts segment. The challenge was to stand out in a venue that would be packed with people and contain distraction of the bright lights of the malls and the noise of the traffic.
To answer the brief, we identified art expressions and artists who created work that was unique, engaging and allowed for complete focus such that it drowned out the distractions around them.
Apart from the immersive artworks, visitors to the festival also had a chance to wheatpaste photos of themselves on our “Wall of Fame”, watch live Graffiti Battles and interacted with pyramids designed by artists and mentees.
The art segment was well received by the public, and won the following awards in the Marketing Events Awards 2015.
1. Silver for Best Arts Event
2. Gold in the Best Event for Targeted Community
3. Silver for Best Use of Venue
July 2016
Caltex wanted to start becoming relevant to its next generation of drivers. The idea was to start building a relationship with them even before they had fuel on their mind.
Kult created ‘Fuel My City’ - a platform to open up their city to young people, get them excited to go out, explore and discover.
Leveraging on 40 Social Media Influencers across 5 SEA markets, we invited them to go on a 1-day journey across their city to capture their experience through photography and film. Using hashtags #fuelmycity and #Caltex, the influencers shared their content with the intent to encourage followers to take on the same journey, share their thoughts and photos that show a unique side to their city.
March 2015
To celebrate the iconic L.12.12 polo shirt, Kult was tasked with the conceptualizing and running of the Singapore leg of the Lacoste in Motion L.12.12 tour.
For the first time ever in the brand’s 78-year history, we created short films and soundtracks with 12 motion graphics artists and 3 musicians to interpret the DNA of the classic polo shirt.
This content formed the basis of a global digital PR campaign and an exclusive media & VIP event, held in a historic garment factory in Singapore.
September 2011
Nike Global tasked Kult to curate a series of football inspired artworks to showcase at a 10 day interactive show on Nike Football innovations. The event ‘Hypersense: The Art & Science of Modern Football’, was held at the prestigious ArtScience Museum, Marina Bay Sands in Singapore.
We commissioned 24 artists to bring the sensory nature of football to life. Hand-picking emerging graphic designers, illustrators and typography artists from Asia and around the world giving them each a brief relating to the history of Nike football and new product innovations such as National Team Kits.
The artworks were showcased at the museum and a book that featured the artworks were published and given away at the exhibition.
June 2015
To bring lots of cheer during Christmas, Haagen Dazs launched the Limited Edition Marc de Champagne Truffle ice cream. Kult was asked to help conceptualise the Singapore launch of this premium ice cream and make it the taste of the holiday season.
Working together with the interior designer team from Farm, a pop up store was designed at the entrance of Wisma Atria, along Orchard Road.
Inspired by the idea of Champagne, the entire interior was lined with champagne flutes. And these flutes were in red to reflect the Christmas spirit. To elevate the experience even further, Marc de Champagne. Truffle macarons were created specifically for this outlet.
THE RESULTS
• Over 3,600 visitors to the House of Haagen-Dazs outlet
• 76% positive impression change
• 66% increase in handheld sales vs. average of handheld in CVS
• PR Reach of over 5 million
• PR Value over USD200,000
December 2013
Kult was tasked to conceptualise the Singapore launch of House of Häagen- Dazs, and promote their Secret Sensations range of ice cream through a luxury experience that generates PR, word-of-mouth and brand re-appraisal.
The House of Häagen- Dazs was recreated with elements inspired by the TVC to create a luxurious experience, with modern entertainment.
The campaign saw:
• Chauffeur driven cars through partnership with Uber
• Secret Sensations cocktails specially created by an award-winning mixologist from Tippling Club
• Choreographed burlesque act
• Live unannounced performance by Emmy the Great (UK)
The event saw a turnout of over 200 celebrity, media and blogger guests. 21 pieces of media feature, including a 6-page spread and cover story in NYLON Singapore and an interview for the Regional President of Asia, Middle East and Africa for General Mills on CNBC, the House of Häagen Dazs saw over SGD$100k worth of PR value.
June 2013
In collaboration with DDB, we launched a campaign promoting resilience, self-affirmation and perseverance amongst youth. (opinion leaders)
To achieve an attitudinal shift, Kult decided to create a tangible entity that our target audience can relate to. A brand designed to ‘get under their skin’ we:
> Launched a niche underground fashion brand “Unbreakable” with a message of resilience literally sewn into the label
> Launched the Unbreakable website and interactive touch screen arcade
> And created a series of urban art activation from Singapore Poly to Bukit Batok Skatepark to the walls of Queen St
Merchandise, artworks and activities have been prominently featured on various online media that include blogs, Facebook walls, Tweets, news sites, Instagram posts and more.
August 2013
Premier watch and accessories brand for the youth lifestyle market, Nixon, had held Art Mosh events in major cities across the world.
Nixon wanted to apply a collaborative approach to the Art Mosh and give back to the community by creating a kick ass party and exhibition that involves Nixon’s friends and supporters- all within a tight budget.
Kult proposed and curated an exhibition that showcased work from various creative fields and within this framework, establish a distinctly Singaporean flavour, culminating in an event that surpassed the quality of Nixon Art Mosh events around the world.
An art focused exhibition for the first 3 hours including live silkscreening and painting. The rest of the night saw live performances by 2 bands and acc DJ. Our event dressing solutions included a hawker-style popiah booth, which we re-purposed as a DJ booth, a toaster hanging over a bath tub (a visual of Nixon’s company ethos) and a large projection showing Nixon surf and skate videos.
This resulted in over 1,000 of Singapore’s fashion friendly youth attending. Kult was invited to organise Art Mosh II the following year.
September 2010/2011
With the development of nationwide internet knowledge a top priority for the Vietnamese Government, Yahoo! wanted to establish itself as the starting point for all newbies in Vietnam. They were looking to conduct internet training sessions in schools enabling the critical mass of students and teachers to connect with Yahoo!.
Upon obtaining approval from the Minister of Education to proceed, Kult was asked to draft the entire curriculum, demonstrating the benefits of key tools such as Search, Answers, Mail and Flickr. ‘Around the World Wide Web in 90min’– a fun and educative 90min session was drafted to demonstrate how Yahoo! can help students with their schoolwork and facilitate the job of teachers.
Working with agency partners in HCMC and Hanoi, Kult also recruited a fleet of university graduates and trained them to become Yahoo trainers and impart the curriculum in a fun and interactive manner. A total of 216,000 students and teacher participants across HCMC and Hanoi were exposed to the programme.
April 2009
Organisers of the prestigious Art Stage Singapore invited Kult to create a ‘VIP’ dinner for a group of 300 very discerning art collectors, gallery owners, artists and celebrities from all over the world. The event had to allow for interaction between guests and create an experience that would keep them talking for months.
Inspired by the objective of Art Stage, the theme we proposed was Asian with a modern twist. ‘Serving Statues’ dressed in stylized ethnic attire and standing in a Terracotta warrior formation. ‘Bian Lian’ (Face changing) performance was projection mapping of a large print of a face mask was mapped with video projection. Gamelan band accompanied by a live visual show.
THE RESULTS
Over 300 guests attended and stayed until lights came on.
December 2013
Tiger Beer wanted to create a global brand-owned platform that would allow Tiger to connect with its young adult target market across the world.
We conceived Tiger Translate, a global initiative to highlight Asia’s brightest creatives and nurture collaboration with Western artists, to generate a wealth of new content that is inspired and owned by Tiger Beer. Brought to life through a series of exhibitions, events, publications, limited edition merchandise, online and PR.
In the 7 years of the program, Tiger Translate had been activated in 17 of Tiger’s priority markets with over 100,000 people attending the events.. With 10,000 unique visitors to www.tigertranslate.com each month and S$13,000,000 worth of PR value to date. Tiger Translate books sold in bookshops throughout Asia, Europe and US.
2006-2013
