To celebrate the iconic L.12.12 polo shirt, Kult was tasked with the conceptualizing and running of the Singapore leg of the Lacoste in Motion L.12.12 tour.
For the first time ever in the brand’s 78-year history, we created short films and soundtracks with 12 motion graphics artists and 3 musicians to interpret the DNA of the classic polo shirt.
This content formed the basis of a global digital PR campaign and an exclusive media & VIP event, held in a historic garment factory in Singapore.
September 2011