Kult was tasked by the iconic nightclub to refresh the creative direction of the marketing collaterals of it’s key parties in efforts to remind its audience of its stance as an early adopter that is always at the forefront of trends.
We proposed a renewed visual direction for nights Fresh, One Dance, Sessions, Suits and TGIW. The visuals were specific to the distinct personality of each night and all offered an energy unlike anything in the local scene, yet comparable on a global scale.
Animations were also introduced for nights One Dance and TGIW to further bring home the idea of dynamism and forward-thinking.
August - December 2017